Eintracht Braunschweig GmbH & Co. KGaA („Eintracht Braunschweig“) considers the protection of your personal data a top priority. The legal basis for our dealings in these matters are predominantly featured in the German Data Protection Act and the Tele-Media Laws. Below we provide particular information on when, which data is stored and how we used that data.

1. Anonymous Data

Generally, you can visit the Eintracht Braunschweig websites without your data being made public. We receive merely the name of your internet service provider, the website from which you have visited us and the websites which you duly visit from our website. The information is evaluated solely for statistical reasons, as well as to ensure the security and integrity of our systems. As an individual user, your identity remains anonymous.

2. Person Related Data

2.1 Person Related Data: Person Related Data is information which can be used to establish the user’s identity (Name, Address, Postal Code, Telephone Number etc.). Information which cannot be directly connected with the actual identity of the individual (i.e. favoured websites or the number of users of a website) is not considered Person Related Data.

2.2 Acquisition, Processing and Utilisation: Your Person Related Data is processed and utilised by Eintracht Braunschweig essentially in the justification, definition or alteration of contractual conditions, when they are acquired, processed and utilised. The Person Related Data is generally processed and implemented upon contract settlement, processing of queries (i.e. particularly in the settlement of orders, including payment arrangements, dispatch and service) as well as in the observation of security matters.

2.3 Storage: We endeavour to store your Person Related Data so that all possible technical and organisational measures are taken to ensure that it is not accessible by third parties. Upon e-mail communication, we cannot guarantee complete data protection and we therefore recommend the forwarding of confidential information by post. For the purpose of transaction processing, the necessary Person Related Data is stored in legally binding fashion and is only forwarded to companies connected with Eintracht Braunschweig, distributors and/or banks for invoicing purposes.

2.4 Credit-Card Payment: If you wish to pay by credit-card, we require your credit-card details. This credit-card information is not acquired and stored by Eintracht Braunschweig, but rather directly and exclusively by payment service providers specialising in online services, which have been commissioned by us. In this way, you can shop and pay safely with us.

3. Data-Forwarding to Third Parties

3.1 Order processing: We only then forward your Person Related Data to our service and partner businesses when this is absolutely necessary for the processing of orders and for the fulfilment of contractual obligations. These businesses may only utilise your Person Related Data for these purposes and are required to implement all applicable data protection measures.

3.2 Security aspects: Your Person Related Data can also be transferred in the defence against dangers to public security and/or order and in prosecuting criminal acts, provided this is required by legal regulations. For the imposition and execution of stadium bans, Person Related Data can be forwarded to the stadium ban representatives from Eintracht Braunschweig, the German Football Federation (Deutschen Fußball-Bunds e.V.) and/or the German Football League (DFL - Deutsche Fußball Liga GmbH). To assure safety at games involving Eintracht Braunschweig, the data is compared with the available ban-files (stadium bans).

3.3 Miscellaneous forwarding: Miscellaneous forwarding of your Person Related Data to third parties will not be conducted unless you have expressly permitted such activity. That permission may be revoked at any time and without the declaration of a reason for revoking the stated permission. We may only be required to make your data available to a third party upon legal grounds. We apply only to such requests upon legal grounds and following extensive verification that such obligations exist.

3.4 Marketing: Provided you have expressly complied, your address and order data can then be used for marketing purposes from Eintracht Braunschweig and thus acquired and processed by Eintracht Braunschweig. For external marketing purposes, such data is only forwarded when legally permitted (§ 28 Para. 3 - German Data Protection Act).

Upon the compliance with the forwarding of your data for marketing purposes, your name, address, date-of-birth and e-mail address is then utilised for advertising measures by Eintracht Braunschweig and for external advertising measures (with associated subsidiaries, sponsors and partners of Eintracht Braunschweig).

4. Cookies

This website partially uses Piwik, an Open-Source-Software for the statistical evaluation of user access. Piwik sends so called “Cookies”, text-files which are stored on your computer and make it possible to conduct an analysis of the website used through you. Cookies are small text-files, which can be deposited on your hard-drive when you visit an internet page. These text-files are created by the web-server, which you have connected to your web-browser, and are then sent to you. We also use Cookies on our web-site (e.g. Ticketing, Online-shop), in order to increase user comfort and the security of our web-site. Most browsers are set to automatically accept cookies. You can also deactivate the storage of Cookies or set-up your browser to inform you whenever Cookies are sent. If you decline Cookies, this could lead to specific elements of our service not being available, or that the functionality of the web-site is reduced.

5. Web analysis

This web-site uses Google Analytics. Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics implements "Cookies", which are text-files, stored on your computer to make an analysis of the use of our offer possible through Google. The information gathered by the Cookie on the use of our web-site (including your IP-Address) are generally forwarded to a Google server in the USA and stored there. We wish to draw your attention to the fact that, on our web-site, Google Analytics has been extended by the code „gat._anonymizeIp();“, to ensure an anonymised registration of IP-Addresses (so-called IP-Masking). With our permission, your IP-Address is registered by Google in shortened form, which guarantees anonymity and prevents any conclusions as to your identity. In the case of IP-Anonymity being activated on our web-sites, your IP-Address will be shortened by Google within the member starts of the European Union or in other contractual states agreed in the treaty including member states outside of the European economic region. Only in very specific cases, is the full IP-Address forwarded to the Google server in the USA and stored there. Google adhere to the data protection conditions of the "US-Safe-Harbor Treaty" and is registered with the "Safe Harbor" programme of the US Trade Ministry. Google uses the aforementioned information to evaluate your utilisation of our web-site, to create reports for us on the web-site activity and to provide us with further information on the use of web-sites and internet connected services. In the framework of Google Analytics, data transferred from your IP-Address is not merged with other data from Google. The forwarding of this data through Google to external third parties is only conducted on legal grounds or within the framework of order data processing. Under no circumstances will Google merge your data with other data recorded by Google.  

Through the utilisation of this web-site, you declare your compliance with the processing of the data acquired by Google and the previously described manner in which the data processing, as well as the named uses for said data, is conducted. You have the possibility to prevent the storage of Cookies with the corresponding alteration of settings within your browser software – we alert you at this point to the fact doing so will mean you do not have the complete array of the functionalities of our web-site at your disposal. You can also prevent the registration of data arising from your utilisation of this web-site (incl. your IP-Address) with Google by downloading and installing the Browser-Plugin available in this Link.

Further information on Google Analytics and data protection is available at:


6. Newsletter

Upon completion of your purchase from Eintracht Braunschweig, you comply with receiving a newsletter from Eintracht Braunschweig per e-mail, in which Eintracht Braunschweig transfers yourspecific purchase related information. Should you later no longer wish to receive the newsletter from us, you can revoke your compliance at any point, without any further transfer costs, other than the basic rate, arising. A message in text form (e.g. e-mail, letter) to the contact data named in paragraph 7.2 is sufficient. Naturally, there is an unsubscribe link displayed in every newsletter.

7. Social Media-Plugins

On our internet site, there are Social Plugins connected for the social media networks from Facebook, Twitter and google+. The Plugins are recognisable by the logos of the respective companies. When you visit one of our pages which contains such a Plugin (e.g. Facebook „Like“), your browser creates a direct connection to the server of the respective social network. Eintracht Braunschweig receive no information on the forwarded data. In order to prevent social networks from gathering your data during your visits to the Eintracht Braunschweig web-site, you must log-out of all social network pages before logging on to the Eintracht Braunschweig web-site. By using the Social Connect Button of the respective provider (Facebook, Twitter, google+) upon your registration on our internet site, registration data is only transferred with the permission of the user. Information on the grounds and extent of the data acquisition through social networks, as well as your rights and setting options in relation to the protection of your privacy, can be taken from the data protection information of the respective social networks.

8. Disclosure, objection

8.1 Disclosure: Upon request, according to § 34 and § 35 of the German Data Protection Act, you are entitled to receive information on all data stored in relation to your person free of charge.

8.2 Objection: You have the right to object to and revoke the future utilisation, processing and forwarding of your Person Related Data for marketing purposes at any time without naming grounds for your decision (informal message by post to Eintracht Braunschweig GmbH & Co. KGaA, Hamburger Straße 210, 38112 Braunschweig or e-mail to Additionally, in accordance with legal regulations, you are entitled to adjustment, blocking and deletion of this Person Related Data.